Who We Are

After 20 years inside Silicon Valley enterprises and private equity backed platforms, we are most frequently approached by by family offices for strategic consulting/advisory input on their well-funded start-ups to scaled private equity backed platforms. Our competitive “edge” is the marriage of comprehensive strategic thinking married with deep operational expertise. 

 

 

What We Do

Help clients accelerate the creation or incubation of new business ventures & strategies within existing organizations, often as stand-alone business units. Activities include, but are not limited to:

  • STRATEGIC PLANNING

    Strategic Planning Activities

  • BUSINESS PLANS

    Business Plan Ideation/Refinement


  • DUE DILIGENCE

    Due Diligence Support for Venture and Private Equity-Backed Investments

Team

Managing Partner

Alyssa serves as the Managing Partner of AJR Ventures.

 

Advisor

Tracy and Alyssa have collaborated on several ventures over the past 20 years. Tracy served as the President and COO of The Sharper Image, and later, as the COO of Cycle Gear, owned by Harvest Partners. She then served as the acting COO of Surgical Solutions, as the President and CFO of Healthwell Acquisition Corp I. She is the Managing Partner of TYW Consulting LLC.

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