Who We Are

After 10 years inside Silicon Valley enterprises, we have been approached by an array of companies for strategic consulting/advisory input, ranging from well-funded start-ups to private equity firms to Fortune 500’s. Our competitive “edge” is the application of digital/social/mobile/e-commerce best practices to consumer package goods/retail/beverage/luxury goods companies. All partners at AJR Ventures have core industry experience in one or more of these domains.




What We Do

Help clients/partners accelerate the creation or incubation of new business ventures & strategies within existing organizations, often as stand-alone business units. Activities include, but are not limited to:


    Strategic Planning Activities in the E-Commerce, Digital, Social, Content, Mobile Domains


    Business Plan Ideation/Creation in E-commerce, Media, and Consumer Products Categories


    E-Commerce, Digital, Social, & Mobile Due Diligence for Venture or Private Equity Investors


  • Alyssa Rapp

    Managing Partner

    Alyssa currently serves as the Managing Partner of AJR Ventures, a firm providing strategic advisory services to companies ranging from start-ups to Fortune 500’s in the technology, beverage & …

  • Anthony Overstreet


    Anthony joined AJR Ventures after spending three years at Bottlenotes, Inc. as Senior Operations Manager and ultimately Director of Operations. Today, Anthony serves as a Product Specialist at Facebook.

  • Devin Parr


    Devin currently serves as the Managing Partner of Devin Parr & Associates,  marcomm advisors in the global wine industry. Previously, Devin served as the Director of Marketing for Temecula Valley Southern California Wine Country, working with over 40 different wineries to tell the unique story of the region and its wines. Six years …